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Wittenberg Fall Seminar:
"Public-Private Partnerships: Cultural Diplomacy
in the 21st Century"

November 19–21, 2010,
Lutherstadt Wittenberg, Leucorea Foundation

Reading List

BBC World Service Poll
"Global Views of United States Improve While Other Countries Decline."
April 18, 2010. Polling in collaboration with GlobeScan and the Program on International Policy Attitudes (PIPA), the BBC finds that during the past year negative ratings of the US dropped nine points, positive ratings are up four points, and "views of the United States' influence in the world are now more positive than negative on average." In contrast, positive average ratings of the UK, Japan, Canada, and the European Union declined. The US favorability rating (46%) remains in the middle of the 27 countries surveyed ahead of China (41%). Top rated countries include: Germany (59%), Japan (53%), United Kingdom (52%), Canada (51%), and France (49%). Countries with high negatives include Israel (19%), North Korea (17%), Pakistan (16%), and Iran (15%).
(accessed Nov. 4, 2010)

Center for Arts and Culture
"Cultural Diplomacy: Recommendations & Research." July 2004.

(accessed Nov. 4, 2010)

Fullman, A. R.
"The Art of Engagement: U.S. Public and Cultural Diplomacy Timeline
(October 1999-2009)."
Robert Sterling Clark Foundation. Series on International Cultural Engagement. January 2010.
(accessed Nov. 4, 2010)

John Brademas Center for the Study of Congress
"Moving Forward: A Renewed Role for American Arts and Artists in the Global Age. A Report to the President and Congress of the United States of America." December 2009. This report, prepared by a group of experts convened by the Brademas Center looks at "the public policy implications for American arts and culture of a renewed focus on U.S. public diplomacy." The report calls for expansion of international arts and cultural exchanges and recommends they be integrated into planning strategies as a key element of public diplomacy. Specific recommendations include a conference on major cultural diplomacy in collaboration with the Department of State, deeper exchange experiences sustained over time, expanded research on the merits and value of cultural diplomacy, use of advanced social networking technologies, promotion of public/private partnerships, and integration of cultural diplomacy into the policymaking process of the White House and Department of State.
(accessed Nov. 4, 2010)

Kull, Stephen
"Americans and the World in Difficult Times." Paper presented May 14, 2010 at the Center for International Security Second Annual Symposium, Princeton University, posted on WorldPublicOpinion.org, June 2, 2010. Kull (Director of WorldPublicOpinion.org and Program on International Policy Attitudes, PIPA) assesses American attitudes toward global engagement and interpretations of a major study by the Pew Research Center (December 2009) that Americans are increasingly isolationist. He finds signs that Americans are "feeling overextended" but questions "a simple move toward isolationism." A preference for reducing "America's dominant role" is balanced by "clear support for the US to stay engaged" in a "less hegemonic and more cooperative form." Kull finds no desire to reduce current levels of defense spending. However, increased attention to the budget deficit and more information about the budget's distribution, he argues, will bring pressures to cut defense and foreign aid.

(accessed Nov. 4, 2010)

Lord, K. M.
"Voices of America: U.S. Public Diplomacy for the 21st Century." The Brookings Institution. November 25, 2008.

(accessed Nov. 4, 2010)

Lord, K. M.
"Public Diplomacy and the New Transatlantic Agenda. The Brookings Institution." August 15, 2008.
(accessed Nov. 4, 2010)

McHale, Judith A.
"Future of U.S. Public Diplomacy." Judith A. McHale, Under Secretary for Public Diplomacy and Public Affairs Before the SFRC Subcommittee on International Operations and Organizations, Human Rights, Democracy, and Global Women's Issues. Washington, DC, March 10, 2010.
(accessed Nov. 4, 2010)

Pells, Richard
"Does the World Still Care about American Culture?" Dallas News 3 Apr. 2009. Richard Pells is a professor of history at the University of Texas at Austin. A version of this piece first appeared in The Chronicle Review.

U.S. Center for Citizen Diplomacy (USCCD)
"U.S. Summit and Initiative for Global Citizen Diplomacy." The USCCD in partnership with the U.S. Department of State will convene a conference on global citizen diplomacy in Washington on November 16–19, 2010. The website provides information on the goals of the conference, round table discussions, calls for proposal submissions, and subscription to conference emails.
posted on http://mountainrunner.us/2010/06/bruce_gregory_reading_list_51.html

Van der Pluijm, R.
"City Diplomacy: The Expanding Role of Cities in International Politics." Clingendael Diplomacy Paper 10. The Hague: Netherlands Institute of International Relations Clingendael. April 2007.
(accessed Nov. 4, 2010)


Links and Background Information
on Institutions

Botschaft der Vereinigten Staaten von Amerika
See present and past events pages and
Pariser Platz 2
Documentary on the return of the U.S. Embassy to Pariser Platz:

Amerikazentrum Hamburg:

Der Verein Amerikazentrum Hamburg e. V. ist der Träger des Amerikazentrums Hamburg; er wurde gegründet, um wesentliche Aufgaben des traditionsreichen Amerika-Hauses in Hamburg zu übernehmen, das 1997 geschlossen wurde. Er wird von der amerikanischen Botschaft und der Freien und Hansestadt Hamburg unterstützt. Der deutsch-amerikanische Bildungs- und Kulturaustausch wird in einer zusammenwachsenden Welt immer wichtiger. Kenntnisse über die USA - besonders in den Bereichen Wirtschaft, neue Technologien, Medien, Politik und Ausbildung - sind heute unverzichtbar. Schüler- und Studentenaustausch, Sprachkurse, Praktika und Sommerjobs legen oft die Basis für ein erfolgreiches Berufsleben - insbesondere in der Wirtschaft. Das Amerikazentrum bietet der Öffentlichkeit zu all diesen Themen kompetent Auskunft.

Dautel, Julia. "Manfred Strack - interdisziplinär und transnational: Interview mit dem Vorsitzenden des Amerikazentrum Hamburg e.V." HamburgChicagoNews.com, June 2009.
(accessed Nov. 7, 2010)

Deutsch-Amerikanisches Institut Tübingen (d.a.i.)
Events pages and image-film

Das Deutsch-Amerikanische Institut Tübingen ist ein Forum für den deutsch-amerikanischen Kulturaustausch. Es bietet Information und Diskussion über die gesellschaftlichen und kulturellen, politischen und wirtschaftlichen Verhältnisse in beiden Ländern. Unser Angebot in einem Atemzug? Sprachkurse, Vorträge, Lesungen, Workshops, Konzerte, Theateraufführungen, Ausstellungen, Stammtisch, Original-Lesestoff, Videos und DVDs, USA-Beratung (High School, Au Pair, Praktika), Fortbildungsreisen und vieles mehr.

Begonnen hat alles in einer Zeit, in der die amerikanische Kultur in Deutschland rar und heiß begehrt war - 1952 wurde das Amerika-Haus Tübingen gegründet, vollständig finanziert von der amerikanischen Regierung. Heute ist das d.a.i. ein gemeinnütziger Verein, der vom Land Baden-Württemberg, vom Auswärtigen Amt und der Stadt Tübingen getragen wird. Unterstützt werden wir auch von der Kulturabteilung der amerikanischen Botschaft (Sachmittel, Referenten) und durch unsere mehr als 1.300 Mitglieder.

Wenn Sie mehr über die Geschichte des d.a.i. erfahren möchten, können Sie unsere Festschrift "Politics and Pop, People and Partnership. 50 Jahre Deutsch-Amerikanisches Institut Tübingen." im d.a.i. bestellen. Sie bietet verschiedene kurze Beiträge über das Institut und seine Arbeit."

Bechdolf, Ute, Christiane Pyka (Hg.): Politics and Pop, People and Partnership. 50 Jahre Deutsch-Amerikanisches-Institut Tübingen. Tübingen 2002.

Goethe Institut USA
Transatlantic Outreach program (TOP): A public-Private Partnership

The goal of "TOP" is to encourage cross-cultural dialogue and to provide Social Studies educators with global understanding from an international perspective using Modern Germany as the basis for comparison and contrast.

Why Germany?
According to the 2000 U.S. Census, more Americans declared German as their primary ancestry, more than any other single ancestry. Germany is home to the world's fourth largest economy by GDP and is the world's second largest exporter. Germany is a prime mover in European integration and was a founding member of the European Union. Germany is an immigrant nation, bordered by more nations than any other in Europe. Germany is a global leader in environmental protection and "green" technologies. And perhaps most importantly, Germany and the USA share common problems and can work together to find common solutions.

We invite you to explore our website and see how TOP, through its teaching materials, workshops, and all-expense-paid study tours can benefit your classroom!
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